Wednesday, October 30, 2013


When I created my makeup line dedra,  my intention was to develop a line of products that were so easy to use, anyone from a novice no makeup wearer to a professional makeup artist could use them without any fear.  I wanted products that you didn't need to use brushes with.  Products that could be used in a multitude of places saving you time, money and stress.  I came up with the concept of "car makeup" because like so many women, I am on the go constantly.  Maybe not in the car always but on a train or a plane.  We are always running from one thing to the next.  And for moms it's a constant shuttle from school to work to sports practices.  Taking a few minutes to feel better about ourselves is sometimes just not in the schedule.  I wanted women to have products that helped them, not create more headache.  My line of 6 products can be used in conjunction with each other to create looks that can easily transform you from day to night,  natural to naughty.  Here is an example of one of my products, my 3-in-1, eyes, lips and cheek palette.  It comes with 3 fabulous cream colors that any skin tone can  use on their eyes, lips and cheeks.  Unlike convertibles, dedra's 3-in-1 is FDA approved for your eyes so you can truly use the colors anywhere.  The best part is they can be applied with your fingers or the applicators provided.  I've also created 4 different looks with this one product so you can see how versatile it truly is. If you are interested in more of my no brush required, on the go makeup,  they can be found on my website,
And remember, beauty is as beauty does.  Let love reign and come from your heart.  True beauty always comes from within!